A new data point for online news consumption is available in this blog post. * Note (November 2019): We have removed a previously posted data point from this sentence because of methodological concerns about measuring total online news use using an online panel. This is the latest report in Pew Research Center’s ongoing investigation of the state of news, information and journalism in the digital age, a research program funded by The Pew Charitable Trusts, with generous support from the John S.
Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder. This fact sheet was compiled by Senior Computational Social Scientist Galen Stocking and Maya Khuzam, who was a Research Assistant at Pew Research Center from 2019-2021. Digital display advertising revenue by company No other company controlled more than 10% of the mobile market. In the mobile sector, Facebook captured more than half (60%) of mobile digital display advertising revenue, according to eMarketer estimates. And in 2021, after this data was collected, Verizon sold Yahoo to Apollo Global Management.) In 2019, Oath was renamed the Verizon Media Group. (In 2017, Verizon purchased Yahoo and created a new subsidiary called Oath that incorporated Yahoo, AOL and Verizon’s other digital entities. Google accounted for 10% of this segment, while no other company controlled more than 5% of this market. Facebook comprised 45% of this advertising segment, according to eMarketer estimates. Digital display advertising revenue by device typeĭigital display advertising revenue continued to be dominated by just a few companies in 2020. Banner ads also showed double-digit growth, rising 14% over 2019 to $35 billion in 2020. Video ads were the largest segment of this market in 2020 at $41.4 billion, growing 30% from the previous year. The rise was driven primarily by growth in mobile display ad revenue (desktop display includes advertising on desktop and laptop computers and other nonmobile internet-connected devices).
Looking more specifically at digital display ads, which include banners, videos and other advertisements that news organizations and other websites typically run alongside their content, revenue continued to rise for most formats in 2020. Digital advertising revenue on desktop and mobile Year
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